Another great example (this one from Thomson Reuters) that reinforces that a law firm's industry marketing approach needs to have a dynamic element to it to sustain collaboration and momentum.  In this case, it's how U.S. firms utilized flexibility in their industry programs to achieve a strategic objective -- compete in the UK. 

Industry teams are not "set it and forget it" structures because there is too much change, externally and internally.  

So how are you incorporating flexibility and innovation into your industry initiative so collaboration and momentum can be sustained?

Consider the following collaboration-oriented activities as just a few examples:

• Crowd-sourcing for identifying new niches
• Shark tank-type team formation and funding
• Client roundtables in industry meeting 

If you feel your industry program is not directing or adapting to your your firm strategy or delivering on its desired objectives, it might be time for a industry team-oriented smarter collaboration diagnostic to give you the insights you need to fine tune its performance.