Where AI and BD Knowledge Management Meet for Law Firms
A BD & marketing executive with professional services firms, including three prominent national law firms and a global accounting /consulting firm, as well as an award-winning, venture-backed cloud-based tech start-up and a HR/Compliance training firm.
Professional Services Marketing Expert Insights
This is one of the best articles (practical strategic examples) I have read about AI, especially as it relates to law firms /...
Another great example (this one from Thomson Reuters) that reinforces that a law firm's industry marketing approach needs to have a...
Executive or strategy committee meetings this year will hold a higher level of importance given the complex challenges and uncertainty...
The theory of "jobs to be done" is a powerful addition to the "ideal client profile" and "buyer persona." It increases the likelihood our...
Litera's Objective Manager nails the foundation of successful business development for a busy professional in What makes a Rainmaker?...
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