The theory of "jobs to be done" is a powerful addition to the "ideal client profile" and "buyer persona." It increases the likelihood our efforts deliver on true needs and expectations for maximum loyalty and profit.
“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. and... The circumstances are more important than customer characteristics, product attributes, new technologies, or trends.
https://hbr.org/2016/09/know-your-customers-jobs-to-be-done?tpcc=orgsocial_edit
